One brand perception? Or many? The heterogeneity of...

Journal of Product & Brand Management 2009 / 08 Vol. 18; Iss. 5

One brand perception? Or many? The heterogeneity of intra‐brand knowledge

Guzmán, Francisco, Koll, Oliver, von Wallpach, Sylvia
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Volume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910981819
Date:
August, 2009
File:
PDF, 209 KB
english, 2009
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