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Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments
Chandrashekaran, Rajesh, Suri, RajneeshVolume:
21
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421211228838
Date:
May, 2012
File:
PDF, 297 KB
english, 2012