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Consumer processing of bundled prices: when do discounts...

Consumer processing of bundled prices: when do discounts matter?

Harris, Judy, Blair, Edward A.
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Volume:
21
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421211228829
Date:
May, 2012
File:
PDF, 272 KB
english, 2012
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