Any way goes: Identifying value constellations for service...

Industrial Marketing Management 2013 / 1 Vol. 42; Iss. 1

Any way goes: Identifying value constellations for service infusion in SMEs

Kowalkowski, Christian, Witell, Lars, Gustafsson, Anders
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Volume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.11.004
Date:
January, 2013
File:
PDF, 399 KB
english, 2013
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