Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of China
Zhou, Nan, Zhou, Dongsheng, Ouyang, MingVolume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639128
Date:
June, 2003
File:
PDF, 229 KB
english, 2003