Product Categorization and Inference Making: Some...

Journal of Consumer Research 1987 / 12 Vol. 14; Iss. 3

Product Categorization and Inference Making: Some Implications for Comparative Advertising

Mita Sujan and Christine Dekleva
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Volume:
14
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489498
Date:
December, 1987
File:
PDF, 246 KB
english, 1987
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