Volume 14; Issue 3

Journal of Consumer Research

Volume 14; Issue 3

1

Product Categorization and Inference Making: Some Implications for Comparative Advertising

Mita Sujan and Christine Dekleva

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 246 KB

english, 1987

2

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Morris B. Holbrook and Rajeev Batra

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 580 KB

english, 1987

3

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

Elnora W. Stuart, Terence A. Shimp and Randall W. Engle

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 603 KB

english, 1987

4

The Power of Feelings in Understanding Advertising Effects

Julie A. Edell and Marian Chapman Burke

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 468 KB

english, 1987

5

On the Implications of Jointness in a Normative Model of Behavior Based on an Activity Hierarchy

Michael A. Brooks and Peter E. Earl

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 183 KB

english, 1987

6

Social Ties and Word-of-Mouth Referral Behavior

Jacqueline Johnson Brown and Peter H. Reingen

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 500 KB

english, 1987

7

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

Kevin Lane Keller

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 626 KB

english, 1987

8

The Framing of Buying Decisions

Christopher P. Puto

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 594 KB

english, 1987

9

Social Ties and Word-of-Mouth Referral Behavior

Brown, Jacqueline Johnson, Reingen, Peter H.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.06 MB

english, 1987

10

Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising

Holbrook, Morris B., Batra, Rajeev

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.25 MB

english, 1987

11

The Power of Feelings in Understanding Advertising Effects

Edell, Julie A., Burke, Marian Chapman

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.03 MB

english, 1987

12

Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

Keller, Kevin Lane

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.38 MB

english, 1987

13

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

Stuart, Elnora W., Shimp, Terence A., Engle, Randall W.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.16 MB

english, 1987

14

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Goldberg, Marvin E., Gorn, Gerald J.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.23 MB

english, 1987

15

A Protocol Analysis of Brand Choice Strategies Involving Recommendations

Dennis L. Rosen and Richard W. Olshavsky

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 310 KB

english, 1987

16

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies

Gary T. Ford and Ruth Ann Smith

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 479 KB

english, 1987

17

The Framing of Buying Decisions

Puto, Christopher P.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.17 MB

english, 1987

18

Happy and Sad TV Programs: How They Affect Reactions to Commercials

Marvin E. Goldberg and Gerald J. Gorn

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 791 KB

english, 1987

19

A Protocol Analysis of Brand Choice Strategies Involving Recommendations

Rosen, Dennis L., Olshavsky, Richard W.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 409 KB

english, 1987

20

Price Expectation and Price Recall Error: An Empirical Study

James G. Helgeson and Sharon E. Beatty

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 452 KB

english, 1987

21

Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?

Monroe Friedman

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 345 KB

english, 1987

22

Back Matter

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 259 KB

english, 1987

23

Front Matter

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 410 KB

english, 1987

24

Product Categorization and Inference Making: Some Implications for Comparative Advertising

Sujan, Mita, Dekleva, Christine

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 549 KB

english, 1987

25

Price Expectation and Price Recall Error: An Empirical Study

Helgeson, James G., Beatty, Sharon E.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 673 KB

english, 1987

26

Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars?

Friedman, Monroe

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 475 KB

english, 1987

27

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies

Ford, Gary T., Smith, Ruth Ann

Journal:

Journal of Consumer Research

Year:

1987

File:

PDF, 712 KB

1987

28

Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies

Ford, Gary T., Smith, Ruth Ann

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 712 KB

english, 1987