The Role of Competitive Analysis in Implementing a market...

Journal of Services Marketing 1992 / 01 Vol. 6; Iss. 1

The Role of Competitive Analysis in Implementing a market Orientation

Smith, Daniel C., Andrews, Jonlee, Blevins, Timothy R.
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Volume:
6
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049210035719
Date:
January, 1992
File:
PDF, 976 KB
english, 1992
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