Volume 6; Issue 1

Journal of Services Marketing

Volume 6; Issue 1
1

Achieving Service Quality Through Gap Analysis and a Basic Statistical Approach

Headley, Dean E., Choi, Bob
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 627 KB
english, 1992
3

Marketing Information and Decision Support Systems for Services

Sisodia, Rajendra S.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 1.09 MB
english, 1992
4

Service: the Competitive Edge in Banking

Coskun, A., Frohlich, Cheryl J.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 374 KB
english, 1992
5

How Behavioral Viruses Afflict Market Strategy

Valentin, E.K.
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 460 KB
english, 1992
7

How to Invent Service

Bell, Chip
Journal:
Journal of Services Marketing
Year:
1992
Language:
english
File:
PDF, 214 KB
english, 1992