The development and diffusion of customer relationship...

Industrial Marketing Management 2013 / 08 Vol. 42; Iss. 6

The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments

Stein, Alex D., Smith, Michael F., Lancioni, Richard A.
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Volume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.06.004
Date:
August, 2013
File:
PDF, 277 KB
english, 2013
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