Building brand equity: the genetic coding of Mediterranean...

EuroMed Journal of Business 2009 / 09 Vol. 4; Iss. 3

Building brand equity: the genetic coding of Mediterranean brands

Papasolomou, Ioanna, Cuomo, Maria Teresa, Metallo, Gerardo, Tortora, Debora, Testa, Mario, Kitchen, Philip J.
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Volume:
4
Language:
english
Journal:
EuroMed Journal of Business
DOI:
10.1108/14502190910992675
Date:
September, 2009
File:
PDF, 136 KB
english, 2009
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