The effect of corporate associations on consumer behaviour
Pérez, Andrea, del Mar García de los Salmones, María, Rodríguez del Bosque, IgnacioVolume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311285529
Date:
February, 2013
File:
PDF, 150 KB
english, 2013