ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of...

Journal of Advertising 2005 / 11 Vol. 34; Iss. 3

ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

Sinclair, Janas, Irani, Tracy
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Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2005.10639203
Date:
November, 2005
File:
PDF, 170 KB
english, 2005
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