Brand Equity, Brand Preference, and Purchase Intent

Journal of Advertising 1995 / AUT Vol. 24; Iss. 3

Brand Equity, Brand Preference, and Purchase Intent

Cathy J. Cobb-Walgren, Cynthia A. Ruble and Naveen Donthu
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Volume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188979
Date:
January, 1995
File:
PDF, 1.57 MB
english, 1995
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