Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae, Leckenby, John D., Eakin, TimVolume:
40
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367400101
Date:
April, 2011
File:
PDF, 373 KB
english, 2011