Does Ad-Context Congruity Help Surfers and Information...

Journal of Advertising 2011 / 12 Vol. 40; Iss. 4

Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?

Zanjani, Shabnam H. A., Diamond, William D., Chan, Kwong
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Volume:
40
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367400405
Date:
December, 2011
File:
PDF, 4.68 MB
english, 2011
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