The Effectiveness of Benefit Type and Price Endings in...

Journal of Advertising 2012 / 12 Vol. 41; Iss. 4

The Effectiveness of Benefit Type and Price Endings in Green Advertising

Royne, Marla B., Martinez, Jennifer, Oakley, Jared, Fox, Alexa K.
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Volume:
41
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2012.10672459
Date:
December, 2012
File:
PDF, 405 KB
english, 2012
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