Kotler and Borden are not dead: myth of relationship...

Journal of Consumer Marketing 2007 / 07 Vol. 24; Iss. 4

Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps

Zineldin, Mosad, Philipson, Sarah
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Volume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710756011
Date:
July, 2007
File:
PDF, 220 KB
english, 2007
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