![](/img/cover-not-exists.png)
The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration
Pinkleton, BruceVolume:
26
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1997.10673515
Date:
March, 1997
File:
PDF, 1.64 MB
english, 1997