The Typicality and Accessibility of Consumer Attitudes...

Journal of Advertising 2013 / 10 Vol. 42; Iss. 4

The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General

Jin, Hyun Seung, Lutz, Richard J.
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Volume:
42
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.803184
Date:
October, 2013
File:
PDF, 155 KB
english, 2013
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