The Impact of Violent Humor on Advertising Success: A...

Journal of Advertising 2013 / 10 Vol. 42; Iss. 4

The Impact of Violent Humor on Advertising Success: A Gender Perspective

Swani, Kunal, Weinberger, Marc G., Gulas, Charles S.
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Volume:
42
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.795121
Date:
October, 2013
File:
PDF, 280 KB
english, 2013
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