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Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
Bakalash, Tomer, Riemer, HilaVolume:
42
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.768065
Date:
October, 2013
File:
PDF, 1.02 MB
english, 2013