IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation,...

IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Escalas, Jennifer Edson
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Volume:
33
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2004.10639163
Date:
January, 2004
File:
PDF, 287 KB
english, 2004
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