Openness in Metaphorical and Straightforward...

Journal of Advertising 2008 / 07 Vol. 37; Iss. 2

Openness in Metaphorical and Straightforward Advertisements: Appreciation Effects

Lagerwerf, Luuk, Meijers, Anoe
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367370202
Date:
July, 2008
File:
PDF, 1.79 MB
english, 2008
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