The company‐cause‐customer fit decision in cause‐related...

The company‐cause‐customer fit decision in cause‐related marketing

Gupta, Shruti, Pirsch, Julie
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Volume:
23
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760610701850
Date:
October, 2006
File:
PDF, 239 KB
english, 2006
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