Corporate social responsibility or cause‐related marketing?...

Journal of Consumer Marketing 2011 / 01 Vol. 28; Iss. 1

Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR

Sheikh, Sana‐ur‐Rehman, Beise‐Zee, Rian
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Volume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111101921
Date:
January, 2011
File:
PDF, 220 KB
english, 2011
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