To save or to lose: does framing price promotion affect...

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Gamliel, Eyal, Herstein, Ram
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Volume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111115999
Date:
March, 2011
File:
PDF, 93 KB
english, 2011
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