The role of store environmental stimulation and social...

Journal of Services Marketing 2008 / 10 Vol. 22; Iss. 7

The role of store environmental stimulation and social factors on impulse purchasing

Mattila, Anna S., Wirtz, Jochen
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Volume:
22
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040810909686
Date:
October, 2008
File:
PDF, 100 KB
english, 2008
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