Consumer Resistance to Innovations: The Marketing Problem...

Journal of Consumer Marketing 1989 / 02 Vol. 6; Iss. 2

Consumer Resistance to Innovations: The Marketing Problem and its solutions

Ram, S., Sheth, Jagdish N.
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Volume:
6
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/EUM0000000002542
Date:
February, 1989
File:
PDF, 820 KB
english, 1989
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