Self‐congruity and product evaluation: a cross‐cultural...

Journal of Consumer Marketing 2000 / 11 Vol. 17; Iss. 6

Self‐congruity and product evaluation: a cross‐cultural study

Quester, Pascale G., Karunaratna, Amal, Kee Goh, Li
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Volume:
17
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760010349939
Date:
November, 2000
File:
PDF, 78 KB
english, 2000
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