Interpreting and envisioning — A hermeneutic framework to...

Industrial Marketing Management 2013 / 1 Vol. 42; Iss. 1

Interpreting and envisioning — A hermeneutic framework to look at radical innovation of meanings

Verganti, Roberto, Öberg, Åsa
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.11.012
Date:
January, 2013
File:
PDF, 325 KB
english, 2013
Conversion to is in progress
Conversion to is failed