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Interpreting and envisioning — A hermeneutic framework to look at radical innovation of meanings
Verganti, Roberto, Öberg, ÅsaVolume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.11.012
Date:
January, 2013
File:
PDF, 325 KB
english, 2013