Is the future static or dynamic? The role of culture on...

Industrial Marketing Management 2014 / 01 Vol. 43; Iss. 1

Is the future static or dynamic? The role of culture on escalation of commitment in new product development

Liang, Beichen, Kale, Sudhir H., Cherian, Joseph
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Volume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.08.009
Date:
January, 2014
File:
PDF, 415 KB
english, 2014
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