Effects of price premium and product type on the choice of...

Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

Subrahmanyan, Saroja
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
13
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420410529744
Date:
March, 2004
File:
PDF, 261 KB
english, 2004
Conversion to is in progress
Conversion to is failed