The transition from products to solutions: External...

Industrial Marketing Management 2013 / 10 Vol. 42; Iss. 7

The transition from products to solutions: External business model fit and dynamics

Ferreira, Fabiana Nogueira Holanda, Proença, João F., Spencer, Robert, Cova, Bernard
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Volume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.07.010
Date:
October, 2013
File:
PDF, 1.36 MB
english, 2013
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