Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P., Riley, Debra, Singh, JaywantVolume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.09.002
Date:
February, 2014
File:
PDF, 1.82 MB
english, 2014