Assessing the greenness of environmental advertising claims...

Industrial Marketing Management 2014 / 05 Vol. 43; Iss. 4

Assessing the greenness of environmental advertising claims made by multinational industrial firms

Leonidou, Leonidas C., Leonidou, Constantinos N., Hadjimarcou, John S., Lytovchenko, Irina
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Volume:
43
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2014.02.003
Date:
May, 2014
File:
PDF, 455 KB
english, 2014
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