Reinventing marketing strategy by recasting...

Journal of Service Management 2014 / 04 Vol. 25; Iss. 2

Reinventing marketing strategy by recasting supplier/customer roles

Bo Edvardsson and Professor Philipp, Professor, Gummesson, Evert, Kuusela, Hannu, Närvänen, Elina
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/JOSM-01-2014-0031
Date:
April, 2014
File:
PDF, 91 KB
english, 2014
Conversion to is in progress
Conversion to is failed