books search
books
articles search
articles
Donate
Log In
Log In
to access more features
personal recommendations
Telegram Bot
download history
send to Email or Kindle
manage booklists
save to favorites
Explore
Journals
Contribution
Donate
Litera Library
Donate paper books
Add paper books
Open LITERA Point
Volume 25; Issue 2
Main
Journal of Service Management
Volume 25; Issue 2
Journal of Service Management
Volume 25; Issue 2
1
Developing superior value propositions: a strategic marketing imperative
Bo Edvardsson and Professor Philipp, Professor
,
Payne, Adrian
,
Frow, Pennie
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 134 KB
Your tags:
english, 2014
2
Reinventing marketing strategy by recasting supplier/customer roles
Bo Edvardsson and Professor Philipp, Professor
,
Gummesson, Evert
,
Kuusela, Hannu
,
Närvänen, Elina
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 91 KB
Your tags:
english, 2014
3
The role of marketing in today's enterprises
Bo Edvardsson and Professor Philipp, Professor
,
Wirtz, Jochen
,
Tuzovic, Sven
,
G. Kuppelwieser, Volker
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 450 KB
Your tags:
english, 2014
4
The role of coordinated marketing-operations strategy in services
Bo Edvardsson and Professor Philipp, Professor
,
Dixon, Michael
,
V. Karniouchina, Ekaterina
,
van der Rhee, Bo
,
Verma, Rohit
,
Victorino, Liana
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 342 KB
Your tags:
english, 2014
5
The road back to relevance
Bo Edvardsson and Professor Philipp, Professor
,
Klaus, Philipp
,
Edvardsson, Bo
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 150 KB
Your tags:
english, 2014
6
The mental footprint of marketing in the boardroom
Bo Edvardsson and Professor Philipp, Professor
,
Strandvik, Tore
,
Holmlund, Maria
,
Grönroos, Christian
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 226 KB
Your tags:
english, 2014
7
Small details that make big differences
Bo Edvardsson and Professor Philipp, Professor
,
N. Bolton, Ruth
,
Gustafsson, Anders
,
McColl-Kennedy, Janet
,
J. Sirianni, Nancy
,
K. Tse, David
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 343 KB
Your tags:
english, 2014
8
Getting in with the “In” crowd: how to put marketing back on the CEO's agenda
Bo Edvardsson and Professor Philipp, Professor
,
Klaus, Philipp
,
Edvardsson, Bo
,
L. Keiningham, Timothy
,
Gruber, Thorsten
Journal:
Journal of Service Management
Year:
2014
Language:
english
File:
PDF, 268 KB
Your tags:
english, 2014
1
Follow
this link
or find "@BotFather" bot on Telegram
2
Send /newbot command
3
Specify a name for your chatbot
4
Choose a username for the bot
5
Copy an entire last message from BotFather and paste it here
×
×