IN SEARCH OF A BETTER APPROACH TO THE DEVELOPMENT OF NEW...

Journal of Consumer Marketing 1986 / 01 Vol. 3; Iss. 1

IN SEARCH OF A BETTER APPROACH TO THE DEVELOPMENT OF NEW PRODUCTS

Stasch, Stanley F., Lonsdale, Ronald T.
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Volume:
3
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008151
Date:
January, 1986
File:
PDF, 757 KB
english, 1986
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