Global brand equity model: combining customer‐based with...

Journal of Product & Brand Management 2008 / 08 Vol. 17; Iss. 5

Global brand equity model: combining customer‐based with product‐market outcome approaches

Wang, Haizhong, Wei, Yujie, Yu, Chunling
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Volume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810896068
Date:
August, 2008
File:
PDF, 217 KB
english, 2008
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