Marketing effectiveness and business performance in the...

Journal of Services Marketing 2001 / 02 Vol. 15; Iss. 1

Marketing effectiveness and business performance in the financial services industry

Appiah‐Adu, Kwaku, Fyall, Alan, Singh, Satyendra
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Volume:
15
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040110381346
Date:
February, 2001
File:
PDF, 108 KB
english, 2001
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