A Dynamic Model of the Duration of the Customer's...

A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

Bolton, Ruth N.
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Volume:
17
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.17.1.45
Date:
February, 1998
File:
PDF, 278 KB
english, 1998
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