Volume 17; Issue 1

Marketing Science

Volume 17; Issue 1
2

A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora, Greg M. Allenby and James L. Ginter
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 519 KB
english, 1998
5

A Hierarchical Bayes Model of Primary and Secondary Demand

Arora, Neeraj, Allenby, Greg M., Ginter, James L.
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 253 KB
english, 1998
6

The Red and the Black: Mental Accounting of Savings and Debt

Prelec, Drazen, Loewenstein, George
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 319 KB
english, 1998
7

The Red and the Black: Mental Accounting of Savings and Debt

Drazen Prelec and George Loewenstein
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 837 KB
english, 1998
9

Back Matter

Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 1.22 MB
english, 1998
11

Editorial

Brian T. Ratchford
Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 199 KB
english, 1998
12

Front Matter

Journal:
Marketing Science
Year:
1998
Language:
english
File:
PDF, 391 KB
english, 1998