US Brands Abroad: An Empirical Study of Global Branding

International Marketing Review 1989 / 01 Vol. 6; Iss. 1

US Brands Abroad: An Empirical Study of Global Branding

Nathan Rosen, Barry, Boddewyn, Jean J., Louis, Ernst A.
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Volume:
6
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/EUM0000000001499
Date:
January, 1989
File:
PDF, 743 KB
english, 1989
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