Volume 6; Issue 1

International Marketing Review

Volume 6; Issue 1
1

US Brands Abroad: An Empirical Study of Global Branding

Nathan Rosen, Barry, Boddewyn, Jean J., Louis, Ernst A.
Journal:
International Marketing Review
Year:
1989
Language:
english
File:
PDF, 743 KB
english, 1989
2

A Global Look at Consumer Involvement and Use of Products

Zaichkowsky, Judith L., Sood, James H.
Journal:
International Marketing Review
Year:
1989
Language:
english
File:
PDF, 1000 KB
english, 1989
3

Determinants and Effects of the Use of ″Made in″ Labels

Johansson, Johny K.
Journal:
International Marketing Review
Year:
1989
Language:
english
File:
PDF, 676 KB
english, 1989
5

Advertising in Saudi Arabia: Content and Regulation

Luqmani, Mushtaq, Yavas, Ugur, Quraeshi, Zahir
Journal:
International Marketing Review
Year:
1989
Language:
english
File:
PDF, 521 KB
english, 1989
6

Don′t Write Off Global Advertising: A Commentary

Peebles, Dean M.
Journal:
International Marketing Review
Year:
1989
Language:
english
File:
PDF, 325 KB
english, 1989