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Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources
Ronald J. Faber, Albert R. Tims and Kay G. SchmittVolume:
22
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188900
Date:
December, 1993
File:
PDF, 1.22 MB
english, 1993