Consequences of consumer trust in PDO food products: the...

Journal of Product & Brand Management 2011 / 07 Vol. 20; Iss. 4

Consequences of consumer trust in PDO food products: the role of familiarity

Fandos Herrera, Carmina, Flavián Blanco, Carlos
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Volume:
20
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421111148306
Date:
July, 2011
File:
PDF, 221 KB
english, 2011
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