An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit, Amos, Clinton, Paswan, Audhesh, Holmes, GaryVolume:
20
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.01.004
Date:
March, 2013
File:
PDF, 197 KB
english, 2013