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Assessing and strengthening internal alignment of new marketing units: An interpretative tool
Pardo, Catherine, Ivens, Björn S., Wilson, KevinVolume:
42
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.07.016
Date:
October, 2013
File:
PDF, 250 KB
english, 2013