Understanding consumers' in-store visual perception: The...

Understanding consumers' in-store visual perception: The influence of package design features on visual attention

Clement, Jesper, Kristensen, Tore, Grønhaug, Kjell
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Volume:
20
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2013.01.003
Date:
March, 2013
File:
PDF, 154 KB
english, 2013
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